Game On Cancer

Today is a great day for the City of Detroit.

The Detroit Tigers are set to play a pivotal game three of the ACLS against the Boston Red Sox at Comerica Park.

And next door at Ford Field, we announced a unique new partnership with another amazing Detroit establishment – the Detroit Lions – to raise $15 million during the next three years for cancer research at the Josephine Ford Cancer Institute.

Our campaign is called “Game on Cancer,” and it offers a fun and creative way to get Lions fans and the community to join our “team” in the fight against cancer through an interactive 3D website of Ford Field.

Executive chairman of Ford Motor Company Bill Ford Jr. and his wife, Lisa, serve as the honorary co-chairs for “Game on Cancer.”

Former Detroit Lions wide receiver Herman Moore is helping to promote the campaign too by starring in the above TV commercial that “tackles” cancer.

“Game on Cancer” will officially launch Sunday, Oct. 20 when the Detroit Lions play the Cincinnati Bengals at Ford Field, coinciding with the Detroit Lions NFL national game day for breast cancer awareness.

Here’s how you can get in on the Game on Cancer: Continue reading

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