Game On Cancer

Today is a great day for the City of Detroit.

The Detroit Tigers are set to play a pivotal game three of the ACLS against the Boston Red Sox at Comerica Park.

And next door at Ford Field, we announced a unique new partnership with another amazing Detroit establishment – the Detroit Lions – to raise $15 million during the next three years for cancer research at the Josephine Ford Cancer Institute.

Our campaign is called “Game on Cancer,” and it offers a fun and creative way to get Lions fans and the community to join our “team” in the fight against cancer through an interactive 3D website of Ford Field.

Executive chairman of Ford Motor Company Bill Ford Jr. and his wife, Lisa, serve as the honorary co-chairs for “Game on Cancer.”

Former Detroit Lions wide receiver Herman Moore is helping to promote the campaign too by starring in the above TV commercial that “tackles” cancer.

“Game on Cancer” will officially launch Sunday, Oct. 20 when the Detroit Lions play the Cincinnati Bengals at Ford Field, coinciding with the Detroit Lions NFL national game day for breast cancer awareness.

Here’s how you can get in on the Game on Cancer:

  • Claim a Virtual Piece of Ford Field: Though an online 3D model of Ford Field at, fans from around the world can claim a virtual inch, foot or yard of Ford Field for one year, starting at $12 per inch. Fans also can purchase a virtual seat in the stands of Ford Field. The virtual platform includes an interactive 3D experience of Ford Field that enables users to explore the interior and experience the feel of being on the field while claiming their virtual piece in support of “Game on Cancer.”
  • 50/50 Raffle: During home games at Ford Field, fans can purchase tickets from Henry Ford Health System volunteers wearing “safety green” Lions 50/50 Rafflebranded shirts Buyers receive a lottery-style ticket at 3 for $5, 7 for $10, or 25 for $20. The Lions 50/50 Raffle pot will update in real-time on various digital media throughout Ford Field. The winning number will be announced in the fourth quarter at each home game.
  • Build a Team: also offers the opportunity for individuals to build their own team to raise funds for cancer research.

While the campaign is focused on metro Detroit, funds raised for cancer research have the potential to benefit patients statewide and across the world.

Launching "Game on Cancer" with Detroit Lions President Tom Lewand, HFHS CEO Nancy Schlichting and former Detroit Lions wide receiver Herman Moore.

Launching “Game on Cancer” with Detroit Lions President Tom Lewand, HFHS CEO Nancy Schlichting and former Detroit Lions wide receiver Herman Moore.

The Josephine Ford Cancer Institute not only provide cancer care to patients in Detroit and Michigan, but from all 50 states and over two dozen countries in the world and every continent, including Antarctica.

The Detroit Lions team also will show their support for “Game on Cancer” by wearing patches with the Josephine Ford Cancer Institute logo on their practice jerseys, beginning Oct. 16.

Learn more and join our team at

You can also “like” Game on Cancer on Facebook at

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